As early as the 19th century, shoppers have viewed Thanksgiving as the traditional start to the holiday shopping season, an occasion marked by celebrations and sales. Department stores in particular locked onto this marketing notion, hosting parades to launch the start of the first wave of Christmas advertisements, chief among them, the Macy’s Thanksgiving Day Parade, running in New York City since 1924.
The term “Black Friday” was coined in the 1960s to mark the kickoff to the Christmas shopping season. “Black” refers to stores moving from the “red” to the “black,” back when accounting records were kept by hand, and red ink indicated a loss, and black a profit.
A tradition on Black Friday is shopping. It is more than shopping. It is about gathering your closest friends or family members to join in a strategic scavenger hunt. The fun around this day is just getting together and if there is a good deal to be found, all the better. Carrie enjoys this shopping tradition with the women in her family every year.
“The Black Friday of tradition of breakfast and then shopping with my mother, grandmother, and sister started years ago. We used to get up super early, meet up at my mother’s house, and then head off to the mall for the annual pre-shopping breakfast at our local Panera. There we would plan out the strategy- which stores we would hit first, which deals and sales were the must-haves, who would search for what, and where we would meet after.”
“Our Black Friday breakfast date and shopping adventures have taken on much less urgency over the past couple of years. It has become more about the tradition and the time we spend together. Sleep the morning of has taken a little more of a priority as well. The 6am breakfast time has gradually been pushed back to a 9am start time for this coming Friday. (I am not complaining!)”